MURTWEBLTD
01

Operational Request Control Platform

A custom operational platform designed to bring complex request handling, multi-role access, status tracking, notifications and administrative control into one structured environment.

Business process automation / Internal operations Anonymized project record
Operational control grid: seven role nodes, ten status markers, five notification routes, two administrative dashboards, one request lifecycle path ROLES STATUSES LIFECYCLE HUB NOTIFICATION FLOWS ADMIN 01 ADMIN 02
7User roles
10Request statuses
5Notification flows
2Administrative dashboards
Context
The organisation was managing incoming operational requests through disconnected tools and repeated manual coordination. Requests moved between teams through messages, spreadsheets and informal follow-ups, which made it difficult to see ownership, progress, pending actions and final resolution.
Challenge
The process required more than a simple request form. The system had to support different categories of users, a detailed request lifecycle, controlled access, multiple status stages, automated communication and management-level visibility, so each request could be followed from intake to completion.
Technical response
A custom request control platform was structured around the full lifecycle of a request, introducing seven user roles, ten request statuses, five notification flows and two administrative dashboards. Requests could be created, reviewed, assigned, updated, escalated, filtered and monitored through a consistent interface.
Operational value
The platform replaced scattered manual coordination with a clearer operating model. Teams could understand request status, ownership and next steps without repeated checks across separate tools, and administrative users received better visibility over workload, progress and exceptions.
MURTWEB contribution

Operational workflow analysis, request lifecycle modelling, role and permission structure, status architecture, notification logic, dashboard planning, interface structure and implementation support.

Work delivered
  • Structured request intake
  • Request categorisation
  • Multi-role access model
  • Status tracking
  • Responsibility assignment
  • Request history
  • Search and filtering
  • Operational reporting support
  • Management-level visibility

๐Ÿ”’ Client name, business details and interface visuals are anonymized.

Discuss an operations platform
02

Complex Web and Mobile Product Delivery

A large web and mobile application delivery involving user accounts, administration, payments, maps, notifications, booking, loyalty tools, documents, analytics, multilingual support, offline behaviour and mobile store publication.

Web application / Mobile product delivery Anonymized project record
Product delivery architecture: a central product core connected to web, mobile, payments, CRM, analytics and release layers WEBMOBILEPAYMENTSCRMANALYTICSRELEASE PRODUCT CORE
35+Interface screens
80+User scenarios
15+User roles
100+Business rules implemented
200+Development hours
500+Test scenarios passed
Context
The project required a complete product implementation rather than a narrow web interface. The application needed to support different user roles, a large set of user journeys, mobile behaviour, external services, payments, CRM connectivity, notifications, booking, maps, documents, analytics and store publication.
Challenge
The main challenge was to coordinate a broad set of product functions and integrations without creating a fragmented user experience. The application had to remain usable, stable and performant while supporting more than 35 screens, more than 80 user scenarios and more than 100 business rules.
Technical response
The product was structured as a connected web and mobile application with a user account area, administrative panel, CRM integration, payment infrastructure, push notifications, chat, geolocation, booking logic, loyalty functionality, document handling, reporting and multilingual support โ€” including a dark theme, offline mode, AI-assisted features and mobile release preparation.
Operational value
The project brought a broad set of product, operational and integration requirements into one working application, creating a structured environment for users, administrators and business operations while supporting mobile release, analytics, payments and external service connectivity.
MURTWEB contribution

Product structure planning, user-flow mapping, interface architecture, integration planning, API coordination, payment connection support, mobile release preparation, performance optimisation, quality testing and implementation support.

Product functionality
  • User account area
  • Administrative panel
  • CRM integration
  • Push notifications
  • Online chat
  • Geolocation and maps
  • Calendar and booking
  • Loyalty system
  • QR codes
  • Document upload
  • Analytics and reports
  • Multilingual support
  • Dark theme
  • Offline mode
  • AI-assisted recommendations and assistant logic
Integrations
  • Integration with 8 external services
  • 4 payment systems connected
  • Authentication through Google, Apple and Telegram
  • Integration with CRM, ERP and back-office systems
  • Firebase Analytics
  • Firebase Cloud Messaging
  • Sentry error monitoring
  • Google Maps
Performance and quality
  • Main screen load time under 2 seconds
  • 60 FPS performance target
  • Application size optimised by 35%
  • 99.8% stability
  • 99.9% crash-free rate
Security
  • JWT authentication
  • Personal data encryption
  • Biometric login, including Face ID / Touch ID
  • Two-factor authentication
  • GDPR compliance where applicable to the operating region and data processing context
Publication
  • Full support for App Store and Google Play publication
  • Preparation for moderation
  • Resolution of moderator comments
  • App Store Connect setup
  • Google Play Console setup
  • Screenshots, descriptions and metadata preparation
  • Analytics setup after release

๐Ÿ”’ Client name, business details, interface visuals and commercially sensitive implementation details are anonymized.

Plan a complex web or mobile product
03

Customer Data and Subscription API Integration

An API integration project connecting CRM, billing, product administration, support, analytics and marketing systems into a more reliable customer and subscription data flow.

API integration / Business systems Anonymized project record
Customer data synchronisation layer connecting CRM, billing, product admin, support, analytics and marketing automation through REST API, webhooks and scheduled sync CRMBillingProduct/admin REST API ยท WEBHOOKS ยท SCHEDULED SYNC SOURCE-OF-TRUTH PANEL SupportAnalyticsMarketing
Context
The business was using separate systems for sales, billing, product administration, support, reporting and customer communication. Each system held part of the customer picture, but no single workflow connected the full customer lifecycle.
Challenge
Teams had to move between several tools to understand account status, subscription details, product access, payment state and support context. Manual updates increased the risk of inconsistent information, delayed follow-up and duplicated work.
Technical response
An integration layer was planned and implemented using REST APIs, webhooks and scheduled synchronisation. When a CRM deal moved to Closed Won, the customer account could be created in the product/admin environment, while billing information, licence details and subscription data were passed to the billing system.
Operational value
The integration created a cleaner data flow across business systems. Teams could work with more consistent account information, clearer subscription context and better visibility into customer activity.
MURTWEB contribution

Integration flow analysis, source-of-truth mapping, API planning, webhook logic, data synchronisation rules, event mapping, documentation and implementation support.

Connected systems
  • CRM
  • Billing system
  • Product/admin panel
  • Support desk
  • Analytics/reporting tools
  • Marketing automation platform
Integration methods
  • REST API
  • Webhooks
  • Scheduled data synchronisation
Key business events
  • CRM deal moved to Closed Won
  • Customer account creation
  • Billing details synchronisation
  • Subscription plan change
  • Licence quantity change
  • Renewal
  • Successful payment
  • Overdue payment
  • Subscription cancellation
  • Product usage synchronisation
  • Feature adoption reporting
Sources of truth
  • CRM โ€” customer data
  • Billing system โ€” subscription and billing data
  • Product/admin panel โ€” product usage data

๐Ÿ”’ Client name, business details and system names are anonymized.

Discuss an API integration
04

Legacy Application Rebuild and Modernisation

A modernisation project focused on improving an existing application through refactoring, redesign, migration, stability fixes, performance optimisation and rebuilding of older modules.

Software modernisation / Performance and stability Anonymized project record
Modernisation dossier showing three zones: legacy condition, rebuild work, and improved foundation LEGACY CONDITION REBUILD WORK IMPROVED FOUNDATION
Legacy condition
  • Technical debt
  • Unstable behaviour
  • Outdated modules
Rebuild work
  • Refactoring
  • Redesign
  • Migration
  • Performance work
  • Stability fixes
  • Module rebuild
Improved foundation
  • Maintainable structure
Context
The client had an existing application that had become difficult to maintain and extend. Parts of the product were outdated, some user flows needed redesign, technical debt had increased, performance needed attention and unstable behaviour affected confidence in further development.
Challenge
The system could not be treated as a cosmetic redesign only. It needed technical clean-up, interface improvement, performance work, migration planning and a more stable foundation for future changes.
Technical response
The application was reviewed and modernised through a combination of refactoring, redesign, performance improvement, migration and module rebuild work. Problematic logic was restructured, older parts of the application were rebuilt where needed, unstable behaviours were addressed and the interface was refined to support clearer user flows.
Operational value
The project helped move the application away from a fragile legacy state and towards a more maintainable, stable and easier-to-evolve product, creating a stronger base for ongoing support, future functionality and a more reliable user experience.
MURTWEB contribution

Application audit, code review, refactoring plan, interface redesign, performance analysis, migration support, stability fixes, module rebuild planning, testing support and implementation coordination.

Work delivered
  • Code structure review
  • Refactoring of difficult-to-maintain logic
  • Interface redesign
  • User-flow simplification
  • Performance improvement
  • Migration of outdated parts
  • Stability fixes
  • Rebuilding of legacy modules
  • Reduction of technical friction
  • Preparation for future product improvements
  • Testing and release support

๐Ÿ”’ Client name, business details and interface visuals are anonymized.

Modernise an existing application
Summary

What these records show

Different projects require different technical decisions, but the work usually starts in the same place: understanding how the business operates, defining the right system structure and delivering software that can be used, supported and improved.

Business process understanding
Structured technical planning
Practical implementation
Integration-aware delivery
Maintainable software foundations
Support for future product evolution

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